inDrive’s celebrity marketing campaign ‘Ab App ki nahi aap ki chalegi’ wins 14 awards

New Delhi, 18th March 2025: inDrive, a global mobility and urban services platform, has won 14 awards, including eight gold, four silver, and two bronze, for its celebrity marketing campaign in India ‘Ab App ki nahi, aap ki chalegi’, at various marketing award ceremonies held between January 2025 and March 2025. These awards celebrate excellence in marketing and advertising. 

“At inDrive, we are committed to crafting bespoke experiences for our passengers. India is a key market for us. These wins are a testament to our commitment to engaging with our users to offer superior experiences,” said Avik Karmakar, Senior Marketing Manager - South Asia, inDrive.

“At the core of our efforts is our mission to challenge injustice and impact the lives of one billion people by 2030,” he added. 

The list of awards at various forums is given below:
 

inDrive’s marketing campaign ‘Ab App ki nahi, aap ki chalegi’ is built on the premise of its salient feature, the ‘Offer your fare’ model, which allows passengers and drivers to set fares mutually instead of leaving it to AI algorithms to determine their price. The campaign includes a brand film unveiled by Vikrant Massey as brand ambassador. It captures the daily hassles of commuting and how inDrive addresses those challenges. The campaign played an instrumental role in achieving key objectives such as driving brand awareness, more app installs, increase in new users as well as rides.

About inDrive

inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 280 million times, and has been the second most downloaded mobility app for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm. 

inDrive operates in 888 cities in 48 countries. Driven by its mission of challenging social injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.